Stryten Energy has been recognized with four awards for its creative marketing videos and public relations efforts in 2024. In collaboration with public relations partner, Arketi Group, and creative partner, Stakeholder Marketing and Media, Stryten received top honors from two organizations:
- PRSA Phoenix Award of Excellence in the B2B Events Category
- Platinum MarCom Award in the Public Relations Program Category
- Two Platinum MarCom Awards in the Video/Film Program Category
“Stryten is at the forefront of solving the world’s energy challenges. These awards celebrate our innovative marketing and public relations strategies that amplify Stryten Energy’s leadership in the energy storage industry,” said Melissa Floyd, Vice President of Communications and Digital Marketing at Stryten Energy. “They highlight our commitment to sharing the value of our battery storage technologies and the incredible creativity and collaboration with our partners, Arketi Group and Stakeholder Marketing. Together, we’ve crafted compelling campaigns that resonate with our audiences and showcase the transformative impact of our solutions.”
PRSA Phoenix Award: B2B Events
Stryten Energy and Arketi Group received the PRSA Phoenix Award for their submission “Stryten Energy Advances the Future of Clean Energy.” This initiative highlighted Stryten Energy’s vanadium redox flow battery (VRFB) demonstration project with Georgia-based utility provider Snapping Shoals EMC. Stryten leveraged Arketi Group to present the technology to the world at a one-day launch event and ribbon-cutting ceremony that showcased the essential role VRFB technology plays in providing long-duration energy storage – a critical step toward renewable energy adoption. The event established Stryten Energy, Snapping Shoals and the state of Georgia as leaders in cutting-edge stored energy solutions.
Platinum MarCom Award: Public Relations Program
The Platinum MarCom Award in the Public Relations Program recognized the campaign “Stryten Energy Powers Up Media Relations.” Through our collaborative efforts, Arketi Group secured 25 pieces of earned media coverage with target media for Stryten Energy, resulting in a reach of approximately 1.5 million. The campaign also included the Stryten Energy Insider customer newsletter that merchandised our media results, achieving strong engagement and further extending the campaign’s impact.
Platinum MarCom Awards: Video/ Film Program
Stryten Energy and Stakeholder received the two Platinum MarCom Awards for the “Legends of the Loading Dock” and the “Grim Reaper” video series.
The “Legends of the Loading Dock” showcases Stryten Energy’s M-Series, the company’s portfolio of motive power batteries, chargers and performance management tools used for material handling, railway, military and other industrial applications.
The “Grim Reaper” breaks through the clutter of typical automotive advertising with humor and creativity to promote Stryten Energy’s Enhanced Flooded Battery (EFB) for the automotive aftermarket. These engaging videos capture the audience’s attention and demonstrate the relevance of Stryten Energy’s products in their respective markets.
About the Awards.
The Phoenix Awards competition is held annually by the Georgia Chapter of the Public Relations Society of America (PRSA) to recognize projects and programs that demonstrate excellence from the state’s public relations practitioners. With nearly 900 members, PRSA Georgia is the national organization’s second-largest chapter.
For more than two decades, the MarCom Awards have paid tribute to excellence in the fields of marketing and communications. The awards, administered by the Association of Marketing and Communications Professionals (AMCP), honor creative brilliance, superior strategy and powerful implementation by marketing communications professionals. Each year the MarCom Awards receives about 6,500 entries from across the globe.
